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About Data Point Live

Companies today have access to an abundance of data, and even the most recent YC grad can afford powerful analytics tools. Everyone’s job, from marketer to founder, is changing. Data Point Live brings together a group of data-driven practitioners from today’s fastest-growing online businesses to talk about how you need to be adapting yourself and your business.

Join us for an afternoon of no-fluff content from expert speakers, panel discussions, and lightning talks by your peers. You’ll walk away with new ideas you can put to work the next day. Oh--and there will be plenty to eat and drink. Come for the learning, stick around for the networking. It’s a rare opportunity to see so many data nerds in one place.

THIS EVENT IS PROUDLY SPONSORED BY:

The Schedule

This fast-paced half-day event will take place at New Relic’s HQ in downtown San Francisco.

1PM

Welcome

Grab coffee, snacks, and settle in.

1:20PM

The Rise of the Data Hero

RJMetrics COO and co-founder, Jake Stein, will kick off the afternoon with a short jaunt through history and what data heroes from the past reveal about our future.
@jakestein Connect with Jake

1:25PM

The CEO Scoop: What's Next for RJMetrics

RJMetrics CEO and co-founder, Robert Moore, will share how the platform is evolving and what customers have to look forward to.
@robertjmoore Connect with Bob

1:40PM

Keynote: How Best in Class Companies Are Using Data to Win Investor Confidence (at Any Growth Stage)

SoftTech VC Principal Stephanie Palmeri invests in next-generation online businesses including Poshmark, True & Co, Clever, Handshake, Grovo, Panorama Education, Lantern, and ClassDojo. She has over a decade of experience working at the intersection of marketing and technology, starting with Accenture and Estee Lauder and spanning NYC’s emergent VC and startup community. Stephanie currently represents SoftTech as a board member for Chariot, Educents, and Fatherly, and previously served as a board member for Niche (acquired by Twitter).
@stephpalmeri Connect with Stephanie

2:00PM

Lightning Talks

  • How We Used Data to End the Freemium Debate, John Asalone, VP of Corporate Strategy at StudyMode
  • Predicting Holiday Trends for Ops and Inventory Management, Sameer Iyengar, Co-founder of Beautylish
  • Ecommerce, Events, and Publishing: Our Struggle to Create a Cross-Unit Data Infrastructure, Noelle Li, Data Strategist at Maker Media
  • How We're Using Data Consolidation to Gain X-Ray Vision Into Marketing Performance, Emily Ritter, Marketing at Mode

2:20PM

Break

2:30PM

Diving Deeper

  • AMA with Lightning Talk Speakers. Have questions for our lightning talk speakers? Gather around for this Ask Me Anything.
  • Beginners Guide to RJMetrics. Want to see how our product works? Join us for a quick demo and chat with our team.
  • RJMetrics Client AMA. Hear Tint and Betty Mills share their experiences working with RJMetrics. Ask them about their biggest successes (and failures!)—anything goes.
  • A/B Testing & Optimization Roundtable. Join Cara Harshman from Optimizely in a discussion on A/B testing best practices, what the pros know, and tips on getting started.
  • Working Sessions. Catch up 1:1 with an RJMetrics analyst, account manager, or product manager to take your RJMetrics skills to the next level.

3:00PM

Thinking in Data: Overcoming Cognitive Biases & Making Data-Driven Decisions

RJMetrics Senior Software Engineer Ben Garvey will share why the human brain is inherently bad at working with data and how you can trick yours into getting better.
@bengarvey Connect with Ben

3:20PM

Panel Discussion: How to Spread Data Throughout Your Organization

Hear our powerhouse panel of data leaders discuss the challenges of building a data-driven organization.
  • Tristan Handy, VP of Marketing at RJMetrics (Moderator)
  • Sara Vera, Data Scientist at Insightly
  • June Andrews, DataX at Noom Inc.
  • Renato Mascardo, CTO at Recurly Inc.
  • Melanie Warrick, Deep Learning Engineer at Skymind.io

3:50PM

Break

4:00PM

Diving Deeper

  • Holiday Benchmark Data Discussion. Dig into RJMetrics’ holiday trends research and get ready for a discussion around what this data means for your ecommerce business.
  • SaaS Analytics Exchange Roundtable. Join other SaaS leaders for a discussion around metrics, data management, and analytical challenges.
  • Panelist AMA. A session designed for uber data nerds. Here’s your chance to get your questions answered and go deeper with our panel of data scientists.
  • Working Sessions. Catch up 1:1 with an RJMetrics analyst, account manager, or product manager to take your RJMetrics skills to the next level.

4:30PM

The Human Algorithm: Automating Startup Data Collection at Mattermark

Sarah Catanzaro, Head of Data at Mattermark, leads a team of data scientists and analysts scraping the startup universe for data on high-growth companies and private investors. The team leverages machine learning, web crawlers, primary sources, and natural language processing to extract data from millions of sources daily. Sarah draws on extensive experience in information security and defense, including roles as an Embedded Analyst for the city of New York City, a Cyber Intelligence Analyst, and Program Director for the Center for Advanced Defense Studies.
@sarahcat21 Connect with Sarah

4:50PM

Lightning Talks

  • How RedCap Delivers Happiness to Auto Dealers & Their Customers, Jericho Hartley, Chief Operating Officer of Redcap
  • Inventory Forecasting Hacks: How We Created a Custom ERP Solution, Bryan Lalezarian, CEO of MeUndies
  • Measuring Offline Sources: How We Used Regional Data Analysis to See the Hidden Impact of Our Events and Awareness-Focused Ads, Mada Seghete, Co-founder of Branch Metrics
  • The Best of Both Worlds: Using Fit + Behavioral Data to Predict Top Prospects, T. Baxter Denney, VP Online Marketing & Operations at New Relic

5:10PM - 6:30PM

Happy Hour

Enjoy our open bar and networking.
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Recap From Data Point Live NYC